It is super amazing to see young people step up to do great things around the Globe. And youngsters in Africa and the black community are not left out of this audacious rebirth. This week on Young Leaders Wall of Fame, I have  Yaye Souadou Fall of Senegal.

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Yaye is the co-founder and President of E-cover, an entreprise that recycles and repurposes tires into useful products such as shoe soles, tiles for playgrounds, courtyards, terraces, and even floor coverings for swimming pools to mention a few.


Young Leaders Hall of Fame: Yaye Souadou Fall


Whilst growing up, the 21 year old saw the need to help her community, which was littered with tires and materials plastics. This graduate of Business Administration and Management from ISM Dakar, currently has six employees and hope to increase the number soon. She is fluent in 5 languages and is responsible for the marketing and the management of her business.

The products from E-cover are used by many sports centres and individuals in several municipalities in Senegal. The recycled tires and plastics are also used on the development of urban roads and have helped reduced the carbon footprint in her community. Yaye’s company has also helped to increased import substitution and offers companies opportunities to fulfill their Corporate Social Responsibilities.

In the next five years, she hopes to diversify into other forms of plastic waste which can be channeled into alternative uses like in 3-D printing and clothing.
Kudus Yaye Souadou!

Black Girl Magic!