Extraordinary Voices; Fatoumata Ba, Entrepreneur and the Brain behind Jumia Ivory Coast
Fatoumata Ba is an entrepreneur from Senegal who at the young age of 30 has achieved quite a lot. She is one of AWLO’s extraordinary voices and we gain insightful news about Fatoumata and what impact she has made in Africa.
Fatoumata Ba is the brain behind Jumia Ivory Coast an online retail platform supported by Africa Internet Group. She served as founder and CEO of Jumia Ivory Coast then served as the Managing Director, Jumia Nigeria. But before that, Fatoumata worked at Orange for a year in France and later worked as a Senior Consultant in strategy and innovation in Atos. Fatoumata has from a young age shown a creative and innovative mind. At the age of 9, she hacked her father’s computer, created her first email at 11 and built her first website at 16.
She has a master’s degree in Management, Strategy, Marketing and Finance. She was able to not only start Jumia Ivory Coast but also turn it into a successful venture which started with 13 employees in 2013 to more than 300 in 2015. She was able to turn it into the fastest growing e-commerce site with over 500,000 monthly site visitors and selling over 50,000 products.
Fatoumata was able to partner with over 30,000 vendors like Apple, L’Oréal and New Look. She is a member of Jumia Executive Committee. She not only founded Jumia Ivory Coast but is also the brain behind the Rocket Internet. The Rocket internet is the largest, fastest and most successful online venture builder. Rocket internet has built over 100 companies in about 43 countries.
Fatoumata’s successful career hasn’t gone unnoticed. She has been featured by CNN and listed by Forbes in Forbes Africa 30 entrepreneurs Under 30. She has also been awarded Choiseul 100 Africa Economic Leaders of Tomorrow. She is passionate about women’s entrepreneurship & empowerment, as well as tackling health and education issues through technology in Africa.
Fatoumata is an inspiration to young women to realize that you can make global impact even at a young age if only you put your mind and hard work into it.
She is one of the 30 Extraordinary Voices featured in the Women’s Month Series by AWLO. Click on your favorite social media button below to share if you have been inspired by Fatoumata Ba.